In a technology driven age, it has become essential for all businesses to create a presence online. Your customers and potential customers need to be able to look for you via Google or get more information about you after seeing your ad in the newspaper. It has become an essential part of building new customer relationships. Your website is an extension of your business flyer or business card, with your contact information and what your business stands for clearly visible. Giving information on your background, your experience and all other credentials will give potential customers the confidence they need to choose you over the competition. If you are not visible online, then you are out of the race. But it doesn’t need to be expensive or time-consuming.