PPC Small Package provides your clients with a dedicated PPC specialist to (1) create, (2) manage, and (3) monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners. The goal is to allow the business owner to grow his company together with their online audience.
Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.
We utilize the correct platform to achieve the goals of your clients. Depending on your client’s needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, and create Remarketing campaigns.
– Search Marketing Platform: Yes
– All Channels (refer below): Add $500 (setup)
– Google Display Network: Add $300 (setup)
– Facebook (drive to website): Add $300 (setup)
– Text Ads: Yes
– Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $149 (max 2 revisions)
By analyzing your business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
– App Extensions
– Call Extensions
– Location Extensions
– Review Extensions
– Sitelink Extensions
– Callout Extensions
Search Campaign Setup
Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.
– Keyword Research: 4 hours
– Daily Budget Set-up
– Ad Scheduling
– Campaign Structuring
– Ad Copy Creation
– Ad Extensions
– Set-up Report
Search Campaign Management
We monitor and optimize your campaigns constantly to increase the efficiency for each click.
– Bid Optimization: Once a week
– Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
– Ad Extension Management
– Keyword Management
– Negative Keywords
– Report Analysis
– Report Generation: Monthly
For other digital media channel options, we utilize the Google Display Network (including Gmail), and Facebook. Images not included.