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Increasing Google AdWords ROI for an IndustriaI Storage Supply Company

How we grew conversions and lowered costs with a more targeted Google AdWords strategy.

Our Campaign by the Numbers

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Increase In Number Of Clicks

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Increase In Signups

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Amount Saved On Each Of The 120 Signups

Catching Up with the Competition

Our client controlled a modest portion of the surprisingly large and competitive market for industrial storage supplies. They recently discovered why they have been unable to control more of the local market - their marketing efforts lagged far behind their competition, especially digitally. Their competitors were having marked success via digital channels while our client primarily relied on conventional marketing. Realizing something 

needed to change, they embarked on their own AdWords journey using well-intending internal marketing employees that just didn't have the knowledge to effectively drive traffic that will affect their bottom line. That's where we come in. 

Facebook Ads Case Study

Their Goal

Getting a Bigger Piece of the Market

The goal was clear. They had already spent $3,000 the previous month with less-than-satisfactory results. While their digital marketing efforts were failing, their competitors were capturing a larger piece of the market every day. It ms time to tum that around. 

Our Solution

Focus on What Works and Change

One of the many reasons why Google AdWords is a great way to boost your web presence and drive ready-to-buy traffic to your website is the ability to adjust a campaign based on performance. 

Because our client had an existing AdWords campaign in place, we analyzed their resuIts and built on the parts of the strategy that were working and changed those that were not 

We started with improving the copy of the ads and landing pages. Copy that is relevant improves your Quality Score - Google's rating of the quality and relevance of your ads. A higher Quality Score translates to a lower cost per click and a lower cost per conversion. 

Next, we began targeting keywords that their competition were targeting - including branded keywords. This means when potential customers search for our dient's competition by name, in addition to the resu Its they also saw our client's ads. 

For keywords that were underperforming and couldn't be helped with improved copy, we simply removed them. No sense in throwing away money. 

Finally, we added negative keywords. Excluding search terms that won't result in a qualified lead or sale is another way to save money and maximize ROI. 

Their Success

A Winning Strategy

Google AdWords is often perceived as an expensive my to reach your audience. However, a well-managed strategy that is set up properly is a cost-effective my to get leads. 

Here is a summary of how we made our client's AdWords campaign successful: 

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Saved in 1st Month of Our Campaign Compared to Previous Campaign 

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Conversions Compared to 100 - an Increase of 20% 

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Saved on each of the 549 dicks - 332 more clicks than the month before 

Google AdWords Done Right

 The key to a successful Google AdWords campaign is targeted ad copy th at funnels potential customers to a landing page that is relevant to the copy on the ads. Then, thoroughly researching existing campaigns (if they exist) and competitor keywords. Equipped with this knowledge, we can then spend our client's valuable marketing budget on the right keywords and stop wasting money on the wrong ones.

CONTACT INFO

Mulberry St, New York, NY 10012, USA

1.900.256.332
1.900.256.334

hello@yourwebsite.com
www.hogash.com

LET'S WORK TOGETHER

AND MAKE THE NEXT BEST PROJECT

CONTACT INFO

Mulberry St, New York, NY 10012, USA

1.900.256.332
1.900.256.334

hello@yourwebsite.com
www.hogash.com

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