Getting Your Coffee Shop More Customers With Mobile Marketing enhance your campaign.[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Mobile marketing’s reach has been documented by many researchers, and has been experienced by many smart and savvy business owners who wanted to get more out of their current customer base. People have found that advertising using mobile phone technologies increases a customer’s loyalty, increases the number of customers that you can get, and also happens to be one of the most cost-effective ways to get your message out there. Think about the following statistics for a second…
- Over 70% of people wish that they could get information and discounts from their favorite brands via cellphone.
- Text messaging is the most popular cellphone application in the world aside from talk.
- Everyone has a cellphone, from kids as young as 11 to adults as old as 80. Cellphones are so common in society, that they allow you to reach any market that you want effectively.
- The average text message is read within 30 seconds of being received.
- The average text message reply is done within 4 minutes of receipt.
- People carry their cellphones within arm’s reach for 90% of their waking day.
As you can see, having an advertising campaign that uses mobile phone tech can be the best choice for any business – especially if it’s a business that has a lot of social events, like a coffeehouse. This guide will teach you how to use mobile marketing like a pro, and also teach you about the different technologies out there that can help you enhance your campaign.[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Tool #1 – Text Message Marketing
The most important (and powerful) tool that you can include in your marketing campaign is SMS marketing, also known as text message marketing. It’s easy to set up, and will not cost much in order to obtain the supplies necessary to keep it up. All you really need is a shortline and a software kit that allows you to send out text message blasts to your customers.
Of course, you cannot just sign up your customers for your mobile marketing campaign without their consent. That’s actually illegal, and can get you into serious trouble. The way that you can get customers to receive your text messages is to get them to opt into your mobile marketing campaign. Basically, this means that you have to get them to text an opt-in code to your shortline. You also should give people a way of opting out of your program, too.
Getting people to opt into your mobile marketing campaign can be tricky, so it’s best to give them a small incentive to get them to subscribe to your marketing blasts. This can be done by offering them a free coffee, a small cake, or a discount at your coffee house for a day or two. It’s also good to mention to your customers that your mobile campaign is a great way to get discounts every week, and to keep tabs on events that your coffeehouse is throwing.
Here are some good ways to advertise to your customers using SMS mobile marketing.
- Send out one text message per week at the most. People never like to get too many texts from companies.
Make an effort to offer good discounts occasionally via your text message campaign.
Tell people about the events that are happening in your coffee shop. Got a new poetry reader, or a new band playing? Tell them about it.
Use the software that comes with your marketing campaign to poll people on the things that they want to see in your shop. Wondering about how people liked that new peppermint flavored coffee? A poll can help you learn what your customers really thought.
Use your SMS line to start contests for your customers, or to get more people to opt into your line. Offer prizes like free coffee for a year, or a free coffee party for the winner and 20 of their friends.
Use your SMS software to wish your customers a happy birthday, or to wish them happy holidays. If you want to give them a little present via text, offer them a discount code for a free coffee or cupcake.
Here are some tips to make sure that your message is heard correctly.
- Keep it short, sweet, and to the point. No one wants to have to read 3 texts about a single event at your shop.
Always keep your messages positive and upbeat. Insulting your customers, or sounding snappy via text, is a great way to lose customers.
Avoid sending out too many, or too few text messages. It’s best to keep it at a consistent 1 to 2 times per week.
Never push opting in to the point that it becomes a discomfort to your clients.[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Tool #2 – QR Codes
Have you noticed how many new business cards, posters, and brochures are carrying those small, black-and-white pixellated squares? Those square pictures are called QR codes, and they are becoming increasingly popular with companies because of the sheer amount of data they store. QR codes are also easy for most smartphones to scan, and scanning them only takes a mere point and shoot. It’s an easy way to convey lots of information in a matter of seconds.
Originally, QR codes were only used in Japan and Korea as a mode of advertising, but due to the huge surge in popularity of smartphones that can scan QR codes, they have become ubiquitous. Best of all, they are super cheap! In fact, you can actually use free QR code makers online to make QR codes that you can use in your own mobile marketing campaign. However, free QR codes do have limitations on what you can load to them, and how long they last. So, if you do have the extra cash, consider hiring someone to make a QR code for you that can do exactly what you want it to do.
It’s also worth noting that QR codes can have the item that they load changed, so if you are worrying about having to change your business cards and brochures with the seasons, don’t fret! You can keep using the same QR code for different purposes. Here are ways to use QR codes to promote your coffeehouse!
- Post QR codes on your business cards, on your coffee shop menus, and on takeout brochures.
Use QR codes to link to an opt-in link for your mobile marketing campaign.
Use QR codes to link to your mobile website.
Have a QR code that links to your coffee shop’s Yelp page.
Use QR codes to display links to artwork done by some of your more valued customers.[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Tool #3 – Mobile Websites
Mobile websites are another terrific tool for businesses to use when it comes to drawing in new customers. Companies that have a mobile website can improve your Google Search rankings, improve the amount of traffic that you receive in general, and also improve the number of customers that you have who are not local to your area. This is because many people search up mobile sites for businesses nearby when they are on the go.
The issue is that mobile websites have to be very well designed in order to work their best. A well designed mobile site is one that loads quickly. Slow loading sites have been known to cause decreases in sales, as well as decreases in traffic. So, if you want to keep your mobile website as fast-loading as possible, keep it simple, short, and to-the point. Here are some design tips for your coffee shop’s mobile website.
- Avoid using too many pictures, videos, and music clips. (In fact, you should NOT have any music clips or videos on your site at all!)
Your front page should have your coffeehouse’s name, your address, and the hours where you are open. It’s also a good idea to place your contact information on the site, too.
Have a link to an online menu of coffees, treats, and snacks that you offer at your shop.
Have a link to your shop’s news page.
Have a link to a separate “About Us” page that tells the world why your coffee shop is great, what you specialize in, as well as a little bit about your background as a coffee shop owner. It’s always a good idea to tell people about you and your company.
Use colors and fonts that reflect your coffee shop, and also make people think of coffee (or organic goodies, if you are an organic coffee shop.) Themes of browns, greens, yellows, and dark reds usually work well with mobile websites for coffee shops.
If you aren’t sure about the quality of your mobile website, visit it using your phone. If it loads slowly, you may want to tweak it to make it load faster. Keep visiting it until you decide that it is fast enough to suit your – and your customers’ – needs. Remember, the faster the page loads, the better off you will be. However, it’s always important to have the basic information about your coffee shop displayed in a way that doesn’t make it hard to get in touch with you.
Are you worried about the cost of a mobile website? You shouldn’t be. The majority of mobile websites are actually designed by the business owners themselves, since it only takes about an hour or so to create an effective mobile site. There are even special programs out there that help you design sites for free. Although most people are capable of designing their own mobile sites, it’s not hard to find a designer who can create a mobile website for you in a jiff. Mobile sites are low cost, making it a great way to get ahead in the advertising game without having to break the bank. Aside from the cost of designing your site, the only other cost you may need to worry about is hosting, which can run as low as $3 per month in some situations.[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Tool #4 – Time
Even though mobile marketing is highly effective for just about any business, it will still take time in order to have it take effect. It takes time for people to opt in, and it takes time for your mobile marketing campaign to become a commonly used tool by regular customers. Don’t expect amazing results in the first day, or even the first week, of having your new mobile marketing campaign. Depending on how aggressively you market your mobile campaign, as well as your location, it can take weeks before it really takes off.
You need to remember that a good advertising campaign is consistent. Keep mentioning your new mobile campaign, and enlist the help of your staff in promoting it. Keep sending out text message blasts regularly, and keep coming up with new, fun, and profitable contests that will remind your customers why your coffee shop is the best in town. Your persistent work will make your marketing campaign a bigger success in a shorter amount of time. Remember – consistency is key.
It’s very easy to get disappointed when someone won’t opt into your marketing campaign, or when you aren’t getting the feedback that you have hoped you would. Don’t be discouraged if it doesn’t take off immediately. It’s important to think of each new step in the process of getting your mobile campaign off the ground as a big step in your company’s development. Take every discount code that has been used as a sign that it is working, and take every opt in as a new step forward in your mobile marketing campaign. You’ll be surprised at how exciting it will be to look at your statistics, and how little time it will take for your mobile marketing campaign to become a highly effective sales machine.[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]