In a technology driven age, it has become essential for local businesses to create a presence online. A website allows you to bolster your current advertising campaigns, take control of your brand image online and build long term relationships with your clients.
Wordpress is a universal website platform that provides the scalability required when growing your business.
This guide will take you through the website design process and explain the benefits of using Wordpress as a website platform.
Before we start, we need to take a look at user behavior online. Keep in mind that your website is there to guide your customers and potential customers towards a specific action. However, the action needs to address a specific need from the customer. The better you understand the behavior, the better you will be at addressing their needs.